Chardin states that additivity is:

"The vertical component of diversification,
opening the way forward to an ascent of life."

Thus, the third element that brings life to a higher level is the metaphor chosen for what I attempt to accomplish.

Let us work together, you and I, and see if we can
lift your business to that new level.



.....or several years I have operated my various business activities under the rubric banner of "additivity". Even though my main business has changed it's emphasis over the course of time,
I kept the name. It has evolved.
That itself is an appropriate reason to keep the name, considering the meaning and source of the word.

I first read about this intriguing word in the book
The Phenomenon of Man by Teilhard de Chardin.
The book had been highly recommended in an early edition of the genius Stewart Brand's Whole Earth Catalog.
Teilhard de Chardin was a French Jesuit scholar who wrote about evolution, philosophy and much more.
(To see his picture, click on the book at the left)
additivity evolution metaphysical

As one review on Amazon.com stated: (click here)

"Teilhard’s "The Phenomenon of Man" remains one of the seminal works of the 20th Century. Written 50 years ago it is still scientifically far ahead of most modern evolutionary science, discerning an underlying pattern in evolution, beyond Darwinism, which few seem to be able to grasp. In particular, Teilhard traces the significance of the phenomenon of human consciousness as part of the cosmic order, and thus the rise of human civilisation as an integral aspect of nature.
The Phenomenon of Man is neither a "mystical vision" nor scientific reductionism. It is simply a larger perspective of natural observation than most studies of evolution are prepared to undertake."
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stevenbolstad

w h y ?

why choose
the name
"additivity"
? ? ?
whole earth catalog stewart brand
always click on reds
f